Jason Cohen Pittsburgh

Pittsburgh Real Estate Market

What’s the Big Deal with Tiny Homes?

What’s the Big Deal with Tiny Homes?

It’s hard to escape the Tiny House phenomenon. There are HGTV shows, Instagram accounts, and a plethora of stories about buying a home under 400 square feet. They require downsizing your possessions, they’re crowded, and they lack a lot of the amenities of a full size home, so why go tiny? While it certainly isn’t for everyone, there are numerous benefits to living in a tiny home.

Minimalism is Key in a World of Hoarders

Oftentimes, people decide to go small because their life has become riddled with material possessions. Maybe they want to escape the clutter. Maybe they want to donate items and give back. Perhaps they are just tired of cleaning up the mess of a huge home. Regardless the reason, a small home will undoubtedly require purging, and it can certainly be good for the soul. However, the minimalist lifestyle isn’t for everyone. A lot of towns have outlawed the portable housing, which can make relocating difficult. There are towns that encourage tiny house living, however, to help boost their economy.

Cheaper than Mortgage, and Maybe Even Rent

According to the Washington Post, a lot of tiny house owners go tiny for freedom from a mortgage. In fact, cost is one of the first factors in deciding to go tiny. It often gives people the opportunity to be homeowners when they couldn’t normally afford it. It also makes traveling more flexible, as tiny homeowners can uproot their home to each city they travel to and avoid hotel costs and having to constantly eat out. It’s just important to know the laws of states you’re traveling to.

Green as the Cash You’re Saving

Tiny homes are often first purchased as a means of saving money for people looking to avoid paying property taxes, rent, or long-term temporary housing. However, they sometimes stay because a tiny house allows them a more environmentally-friendly lifestyle. Tiny houses can run on solar energy, can have composting toilets and are often in remote areas where you can garden and grow herbs and spices. Plus, they require much less electricity than traditional homes.

Looking for a minimalist lifestyle? An affordable mortgage? Wanting to help out the environment? Tiny house living may be just the right option for you. Just keep in mind that it can be difficult to find land to “park” your home. However, once you know where you’re going to set up your new digs, the possibilities are endless.

How to Appeal to Millennials in Real Estate

How to Appeal to Millennials in Real Estate

The housing market has seen a huge surge in the way of millennials as they have become the largest group of home buyers now. In 2015, millennials officially took over from baby boomers as the number one group of home buyers. Real estate agents will need to take this demographic shift into consideration when they market homes and work with clients; after all, what once appealed to baby boomers isn’t going to be the same for millennials. Advertising tactics must be reconsidered, and agents need to think at length about what will capture attention for this up-and-coming audience. In order for real estate agents to find success in gaining these new clients, they should take the time to study the trends that are important to millennials. Here, Jason Cohen Pittsburgh considers significant factors that will define millennials in the market.

 

One of the biggest appeals to millennials comes in the way of technology. As technology continues to grow and develop, it has become an even more vital part of their lives. Millennials are far more interested in social media and texting rather than the baby boomer generation ever was. A real estate agent who utilizes various social media platforms is far more likely to catch the eye of a millennial home buyer rather than one who doesn’t. Marketing properties on social media is a wonderful way to share listings and reach this targeted audience. When a millennial sees the listing on the social media platform they instantly know who to contact regarding the property. It also lets them know that the agent takes their job seriously when it comes to selling the property.

 

Millennials are a fast-paced generation who generally have very little time to spare for a long marketing spiel. Sales techniques are crucial in capturing their attention because they tend to be very impatient and have a short attention span. It’s important that once the agent is able to draw their attention in that they continue to ask questions regarding the type of property they are interested in purchasing. Once the real estate agent has all of the necessary information, finding the properties that align with their goals is the next step. Showing millennials homes that meet this criteria keeps their interest sparked and allows them to know that the agent is listening to what they are saying and not wasting their time.

 

While marketing to millennials may prove to be challenging, it is well worth the effort in order to continue successful real estate.

About Jason Cohen Pittsburgh

Jason Cohen is a real estate investor in Pittsburgh, Pennsylvania. He created Jason Cohen Pittsburgh, a group of real estate enthusiasts committed to helping others invest in real estate, and he has thrived in the area since 2002.

As Jason’s career has grown and flourished, so has Pittsburgh itself — transforming from an industrial “rust belt” city into a major cultural center abundant with high-end multi-family rental properties. Jason has seamlessly handled the dynamic nature of Pittsburgh and of the real estate industry in general. A research-driven professional, he consistently enables smart and profitable investments in the area, helping to transform modest properties into high-end rentals in Pittsburgh’s hottest neighborhoods.

Jason Cohen first entered the world of real estate shortly after his graduation from college. He started out by investing in distressed properties in Pennsylvania. After some experience working full-time for a real estate company, he decided to pave his own path in the industry. He has worked as an independent real estate agent and developed the Jason Cohen Pittsburgh team ever since. The team consists of highly qualified investors, property managers, leasing agents, and contractors.

Over the course of his career Jason has become highly proficient in acquisitions, joint ventures and partnerships, multifamily real estate investments, asset repositioning, real estate management, real estate brokerage, and new construction. He has excelled in high-level investment strategies, but is also no stranger to “ground work” when it comes to the industry. He is well-versed in each step of Jason Cohen Pittsburgh’s unique system: researching local areas and investing in properties, performing renovations to transform these properties from dilapidated eyesores into high-end units, and ultimately repositioning the properties for maximum profit in renting and selling.

Researching

Renovating

Repositioning

Jason Cohen Pittsburgh is the group of choice for anyone who needs advice, analysis and due diligence, and general expertise in matters of investing, whether they are short-term or long-term. Jason Cohen Pittsburgh has dealt with properties in a variety of neighborhoods throughout parts of Pittsburgh, including the South Side, Oakland, Shadyside, Squirrel Hill, Mt. Lebanon, and Regent Square. Each and every one of these locations, paired with Jason’s overall knowledge of real estate investing, has allowed him to play a part in restoring Pittsburgh’s place as one of the most popular cities in the United States.

This blog will share news, updates, and insights regarding Pittsburgh and its real estate market from the perspective of Jason Cohen Pittsburgh. Stay tuned!